It will enable you to copyright your ideas, know-how and trade secrets and, assuming you have an ethical franchise, it will be one of your contractual obligations to provide each franchisee with a copy on loan for the duration of their contract. By Penny Hopkinson, founder of Manual Writers International. It is no over-statement to say that without an effective manual a true business-format franchise cannot exist. This is the one document that enables each franchisee to replicate the system in every detail, and provides the franchisor with the closest it can get to a guarantee that the quality of service will be the same across the whole of the network. The preparation of the operating manual is the least exciting part of launching a business-format franchise, but it is nevertheless vital to the success of the system.
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